COMBINING SEO AND PPC FOR BETTER RESULT

Many business owners who want to market their business online have heard of the tremendous benefits of making use of SEO services ( search engine optimization) or PPC services (Pay Per Click).
Each of these online marketing tools can give you very favorable results when managed properly, but few know that you can achieve even more favorable results by combining the two. By combining both SEO and PPC in an integrated online marketing strategy you can maximize each ones strengths and minimize each ones weaknesses. The result gives
you a very powerful online marketing strategy that

will deliver you greater exposure and faster ROI (Return on investment).

1. Dominate organic and paid search
By combining SEO and PPC you will be able to dominate both organic and paid search results. The same keywords that are profitable for PPC can also be used for SEO.

2. Improve CTR (click through rates)
A PPC campaign in combination with SEO will help you to create more compelling content which will be beneficial for both your search ranking and PPC click through rates.

3. Increase your conversion rates
When a potential customer sees your PPC along with your organic search result the chances that they will covert into paying customer increase tremendously.

4. Find the best keywords
PPC is a great tool that gives you measurable results and tells you exactly which keywords and ad copy is the best combination. Once you know which ad copy and keyword combinations gets the best results you can apply them to your SEO strategy as well.

5. Get Maximum exposure
When your business get displayed in both the top PPC spot and organic search results you are essentially pushing one of your competitors of the first page of Google. This will significantly increase your brand awareness and give you maximum exposure.
6. Establish a strong online presence
When you integrate SEO with PPC you establish a strong online presence. By dominating the top search results you will help protect your online reputation.

7. Optimize your spending
Integrating your SEO and PPC efforts can help you maximize the efficacy of your marketing efforts and optimize the spending you need to do to finance your campaigns. With a combined marketing approach, you can make adjustments to your expenses accordingly and allocate resources according to the insights you gain from your campaigns.

8. Improve each tool independently
Insights you get from an integrated SEO and PPC can teach you how to improve each of these digital marketing tools independently. Organic testing of keywords and content will take a long time. Using PPC campaigns to test the efficacy of keywords can improve your content as well as your meta titles and description tags, drawing in more organic traffic from natural search results. This will in turn create a big impact on your quality scores. This translates to greater savings in terms of lesser cost per click, as well as better ad positions for an improved overall PPC performance.

9. Provide in depth market analysis
With an integrated SEO and PPC approach to marketing, you'll get better insights and analysis of your targeted market. PPC advertising is great for testing and getting immediate feedback from your targeted market. SEO on the other hand provides a more in-depth analysis of consumer behavior based on long-term traffic, giving you greater insights on other consumer metrics you wouldn't gain from short-term PPC results. Combining both knowledge gives you a deeper understanding of your targeted market - prepping your business up for eventual domination.

10. Boost E-commerce sales
Many businsses are taking the e-Commerce route towards online success. Even enterprises with more specialized core products and service offerings incorporate e-commerce elements into their online presence to create better brand awareness or boost supplemental sales. Whatever business model it may be, combining PPC with SEO will definitely boost your e-commerce performance. An integrated approach is geared towards attracting highly targeted traffic from both natural and paid channels - essential traffic that according to a Market Live study will boost site revenues by up to 44%.

A good SEO strategy is one where you integrate your SEO campaign with your Pay Per Click campaign.

Article Source: http://EzineArticles.com/8769335

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Unique SEO content

A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to forget how many pages are on your site and which elements are duplicated. Moreover, this worry seems to stem from the fact that SEO’s are unsure as to what exactly is duplicate content.
Duplicate content is a big issue which affects both SEO and content marketing. Unique content for SEO Search engines want to filter out duplicative content – this means they don’t want to show things that are the same. Search engines don’t want to show a set of results where all the rankings show the same article which contains the same content, photos etc. Search engines like Google know that users won’t like having a whole list of sites with the same content, which completely makes sense. However, it does leave us asking, how unique should I be with my content? Unique content for content marketing Firstly let’s explain the term unique content; this refers to the unique material on a page. When you break it down and exclude the likes of footers, ads and sidebars etc., this leaves a low percentage of page space which contains text. If you’re worried about having pages with light content, don’t worry about it too much as this is a common occurrence with many sites. What really matters is the unique value of the content which fills this space. Duplication applies to internal and external sources Internal – engines will try to ignore this if it’s occurring in small and subtle amounts happening here and there. There’s a reason for this, such as search engines accommodating for different versions of your pages such as mobile and print etc. External – you can include text from other sources but don’t overstep the mark here. By all means take a paragraph from Wikipedia or cite a blogger including some of their phrases or even use a YouTube video to supplement your content. It’s not duplicative as long as you’re adding unique value to this. This means you need to add your own insights into the piece, whether it be unique photo content or unique insider tips and comments. If you’re not adding value then it’s not unique enough for the search engines and why would it be if all you’ve done is a copy and paste. One more thing, a lot of SEO’s discuss a magical % of unique content that your pages should have. I’m sure I’ve even seen tools which assess your pages and give you a value of their uniqueness compared to this mythical perfect score. Well, it truly is a myth there’s no perfect percentage score that your pages should have. For Google this doesn’t exist so why should it exist for SEO’s? The algorithms are far more sophisticated than a specific percentage for unique content. Many different aspects are checked and scrutinised to deliver the best possible search results such as backlinks, comments, and social signals even domain authority can also play a role here. Finally, please remember that due to the Panda update duplicative content in one area of your site can harm your whole site. If you’re nervous about this you can robots.txt this content so robots don’t crawl it and you can make use of the rel canonical tag.

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How to write Eye-catching content

At the end of the day, every online initiative,
including that of web content writing aims at
persuading prospects into accepting what you have
to offer or taking an intended action.
Whether you want your audience to buy something,
subscribe to something or believe in something, the

written word has a big impact on the final outcome.
With a single objective of persuading audience in
your favora

, copywriters and digital marketers must
follow these steps to achieve their content goals -
1. Using the Word "Because"
Your content, at all times, needs to provide answers
to your prospects as to why they should take the
action you expect them to. Using the word
"because" in your content is a highly powerful way
to achieve this.
2. Finding ways to Anticipate any Objections
Whether the content you are creating intends to sell
a service, product or idea, make sure it is able to
holistically address all possible objections your
readers may raise.
3. Finding ways to Incentivize Readers to Continue
Reading
Known as seeds of curiosity in the world of content
writing, these are essentially short phrases Such as
"Furthermore", "Not only that", "In addition to this"
and "But here comes to the best part... " These will
help you keep the readers interested in moving
through your copy.
4. Include Statistics
Adding statistics and information in your copy is a
great way to add credibility to your content.
However, it is important that you do your research
well, considering any wrong kind of information can
seriously backfire and hurt your reputation.
5. Get Real about the Benefits
Using true benefits is an effective way to connect
with the desires of the reader. Making up fake
advantages to your offering can have the exact
opposite reaction to persuasion.
6. Get Passionate about What you are Writing About
The more you believe in the product or idea you are
writing about, the more it will shine through your
content. If you are not passionate about the
offering, what will motivate the readers to take any
kind of action?
7. Getting into the Mind of a Beginner
While you may consider yourself a seasoned expert
on the subject, chances are that your reader may
not be as well versed with the subject. While
creating content, you need to assume that your
reader knows nothing about the topic and start right
from the basics.
Furthermore, it is a lot easier to write about a
subject and be persuasive when you know your
stuff well. Make sure you conduct thorough
research on the topic in question so that the final
outcome is an informative one.
8. Appealing to the Left and the Right Brain
Find ways to include facts, stories and quotes into
your content. By finding the perfect blend between
emotional and logical approaches, you will be able
to appeal to a variety of prospects with varied
decision making behaviors.
Finally it is important that you don't hard sell to your
prospects right from the beginning. Start by
educating them, informing them about your cause
and finding ways to help solve their needs. By
becoming a trusted source of information, your will
be able to become more persuasive in the future.
Writing persuasively on your website, blog or other
marketing collaterals can help people understand
your point of view quickly - and take the desired
action.

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