Unique SEO content

A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to forget how many pages are on your site and which elements are duplicated. Moreover, this worry seems to stem from the fact that SEO’s are unsure as to what exactly is duplicate content.
Duplicate content is a big issue which affects both SEO and content marketing. Unique content for SEO Search engines want to filter out duplicative content – this means they don’t want to show things that are the same. Search engines don’t want to show a set of results where all the rankings show the same article which contains the same content, photos etc. Search engines like Google know that users won’t like having a whole list of sites with the same content, which completely makes sense. However, it does leave us asking, how unique should I be with my content? Unique content for content marketing Firstly let’s explain the term unique content; this refers to the unique material on a page. When you break it down and exclude the likes of footers, ads and sidebars etc., this leaves a low percentage of page space which contains text. If you’re worried about having pages with light content, don’t worry about it too much as this is a common occurrence with many sites. What really matters is the unique value of the content which fills this space. Duplication applies to internal and external sources Internal – engines will try to ignore this if it’s occurring in small and subtle amounts happening here and there. There’s a reason for this, such as search engines accommodating for different versions of your pages such as mobile and print etc. External – you can include text from other sources but don’t overstep the mark here. By all means take a paragraph from Wikipedia or cite a blogger including some of their phrases or even use a YouTube video to supplement your content. It’s not duplicative as long as you’re adding unique value to this. This means you need to add your own insights into the piece, whether it be unique photo content or unique insider tips and comments. If you’re not adding value then it’s not unique enough for the search engines and why would it be if all you’ve done is a copy and paste. One more thing, a lot of SEO’s discuss a magical % of unique content that your pages should have. I’m sure I’ve even seen tools which assess your pages and give you a value of their uniqueness compared to this mythical perfect score. Well, it truly is a myth there’s no perfect percentage score that your pages should have. For Google this doesn’t exist so why should it exist for SEO’s? The algorithms are far more sophisticated than a specific percentage for unique content. Many different aspects are checked and scrutinised to deliver the best possible search results such as backlinks, comments, and social signals even domain authority can also play a role here. Finally, please remember that due to the Panda update duplicative content in one area of your site can harm your whole site. If you’re nervous about this you can robots.txt this content so robots don’t crawl it and you can make use of the rel canonical tag.

Read More

How to use Keywords

How to find keywords for a web site is a question faced by many Internet marketers. The ultimate goal is for the key words help you earn, they have to target the audience that will convert to buyers and they have to provide sufficient amount of traffic
so it can all work out. In order to achieve this keywords need to have following features:

1. they need to be related to the product or
better to what the potential buyers are looking
for in the product,
2. they have to target a person who already is a
buyer and not someone who just wonders
around,
3. they need to be low competition keywords so
you don't spend ages trying to get listed,
4. they need to have sufficient number of
searches and sufficient traffic to keep things
moving forward for you and keep sales rolling
in,
5. adopt a "gentle " approach to keywords, a rule
of thumb to meet the above criteria,
6. never lean towards extremes, there is a
reason why a keyword has the lowest
competition because no one is searching for
it and therefore no one tries to get listed for it
either.
Google wants you to know how to find keywords for
a web site?
Your main device to do that is Google Keyword Tool.
It is absolutely free, you'll never have to pay a
penny for it and it is probably the most accurate
one. The difference between Google and most paid
keyword tools is interface, additional functions
(calculated form Google provided data) and ability to
store results. I usually us Google along with
something else as I do like to store my results but I
also like to check competition on Google as I find it
more accurate and realistic in terms of being able to
rank high in search results.
Click here [http://www.wealthyaffiliate-join.com/] to
learn more about finding keywords for a web site, keyword tools and useful training.

Read More

Free SEO keyword analyzer tool!

This article is about a free website which has a
great text analysis tool, that is very useful for
anyone in the internet marketing game or who

optimizes their website for search engine rankings.
The sites address is www.textalyser.net this tool
really does the job when it comes to analyzing
either all the text on a website or just a certain
portion of your choice. Giving you all sorts of great
information about the keywords used in the site.
When you first enter the site you can either paste in
a certain portion of text into the designated area, or
you just type in the URL of the whole website you
would like to have analyzed. Then you can choose
as to what analysis options you would like to
perform. Such as the minimum characters per
word, whether you would like it to ignore numbers,
and a few more. After you chose your options then
you simply click analyze the text, thus returning you
a complete very detailed analysis.
At the very top of your analysis it shows some
basic text information like the total word count,
number of different words used, sentence count, a
readability index ranging from easy to hard. That
little function comes in handy, because you
definitely want the text of your page to be easy for
the viewer to read.
The next and perhaps most important feature,
shows you the occurrences and frequency at which
the top keywords for your page show up. It ranks
them from the number one word to whichever
number you would like it to stop at. That is set at
the options you chose before you analyzed the text.
This particular feature is very nice to SEO's, seeing
as that it lists the top words on a site and the
density/frequency of which they appear. So an
example of how this might help would be if you
were targeting to have a certain keyword density
for a particular keyword on your site. Thus enabling
you to figure out whether to add more or less of that
word to meet the density at which is required for
the search engines to list you for that keyword.
Not only does this tell you your top ranking
keywords it tell you the top word phrases, ranging
from 2 word to 5 word phrases. It gives the count of
how many times that phrase was used and also
shows the frequency compared to the rest of the
text on the page.
Anyone who is in the internet marketing field
especially marketers who optimize their websites
for search engine traffic can make great use of this
free tool. I personally find great use in this tool for
the process of my keyword research, which is
essential for any search engine optimization
campaign.

Read More