Top writers secret

A leading question raised by website content
writers today is - "How do I write a copy that
facilitates conversions?"
More often than not, the success of any web
marketing project often relies on the quality of table
content - and the impact it has on the target
audience.

A classic example is your search rankings which
are often dependent on the traffic volume of your
page, which is in turn dependent on the quality of
your content. By compromising on your content,
you are essentially placing yourself in a never
ending Catch 22 situation.
Here are a few web writing best practices to
consider for positively influencing your conversions
-
· Consider your Web Copy as the Means to an End
The only way you can achieve real results is by
setting realistic goals. Start by setting your
objectives and then finding ways to achieve them.
This process can be taken to a micro level by
setting unique goals for every individual piece and
then finding ways to write the best possible copy to
achieve that objective.
For instance, if you are creating content for a sign-
up form, your copy will have to focus on getting as
many qualified leads as possible to actually fill out
the form or sign up with your website. When writing
for the web, you may be expected to leave out the
"poet" in you and focus on a more strategic or
analytical approach that helps providing information
that your customers need to make the correct
decision.
· Focusing on Optimization vis-à-vis Web Copy
The key to writing effective content for your website
is by considering it as an aid for customers to make
the right decision. While the decision making
process takes place in the minds of the customers,
it is the optimizing of the content that is in the
hands of a content writer. The best way to
contribute to this process is by making sure your
content answers all these questions -'Why, What,
When, Where, Who?'
· Make a General Assumption - No One Wants to do
What you are Asking them to Do
It is not uncommon for us to come across copy that
is either completely generic (Sign up now, Call
NOW, Click here!) or copy that is extremely sales
oriented (Looking for the best ABC in the market,
your wait is finally over!).
However, experience suggests that neither of these
approaches actually contribute to the conversion.
Why? You may ask. The real issue is that neither
one of these approaches actually helps convey any
value nor do they give functional reasons to by your
customer should say "Yes" to your offering.
Writers must stop assuming that their prospects are
simply dying to do whatever the marketer asks of
them. By assuming the exact opposite, you will
essentially force yourself to think longer and harder
about the value your content is conveying and
ways in which you can appeal even to the most
stubborn prospect.