How to write Eye-catching content

At the end of the day, every online initiative,
including that of web content writing aims at
persuading prospects into accepting what you have
to offer or taking an intended action.
Whether you want your audience to buy something,
subscribe to something or believe in something, the

written word has a big impact on the final outcome.
With a single objective of persuading audience in
your favora

, copywriters and digital marketers must
follow these steps to achieve their content goals -
1. Using the Word "Because"
Your content, at all times, needs to provide answers
to your prospects as to why they should take the
action you expect them to. Using the word
"because" in your content is a highly powerful way
to achieve this.
2. Finding ways to Anticipate any Objections
Whether the content you are creating intends to sell
a service, product or idea, make sure it is able to
holistically address all possible objections your
readers may raise.
3. Finding ways to Incentivize Readers to Continue
Reading
Known as seeds of curiosity in the world of content
writing, these are essentially short phrases Such as
"Furthermore", "Not only that", "In addition to this"
and "But here comes to the best part... " These will
help you keep the readers interested in moving
through your copy.
4. Include Statistics
Adding statistics and information in your copy is a
great way to add credibility to your content.
However, it is important that you do your research
well, considering any wrong kind of information can
seriously backfire and hurt your reputation.
5. Get Real about the Benefits
Using true benefits is an effective way to connect
with the desires of the reader. Making up fake
advantages to your offering can have the exact
opposite reaction to persuasion.
6. Get Passionate about What you are Writing About
The more you believe in the product or idea you are
writing about, the more it will shine through your
content. If you are not passionate about the
offering, what will motivate the readers to take any
kind of action?
7. Getting into the Mind of a Beginner
While you may consider yourself a seasoned expert
on the subject, chances are that your reader may
not be as well versed with the subject. While
creating content, you need to assume that your
reader knows nothing about the topic and start right
from the basics.
Furthermore, it is a lot easier to write about a
subject and be persuasive when you know your
stuff well. Make sure you conduct thorough
research on the topic in question so that the final
outcome is an informative one.
8. Appealing to the Left and the Right Brain
Find ways to include facts, stories and quotes into
your content. By finding the perfect blend between
emotional and logical approaches, you will be able
to appeal to a variety of prospects with varied
decision making behaviors.
Finally it is important that you don't hard sell to your
prospects right from the beginning. Start by
educating them, informing them about your cause
and finding ways to help solve their needs. By
becoming a trusted source of information, your will
be able to become more persuasive in the future.
Writing persuasively on your website, blog or other
marketing collaterals can help people understand
your point of view quickly - and take the desired
action.