Proven way to Improve your site

How well is your website performing? Are you
satisfied with the amount of customers who view
your website? Do you get enough business through
your website? By reading this article you will be in a
position to do something about all three questions.

It's all very well having a nicely designed and
appealing website for your business but it's of no
use if you don't get the customers to visit it. The
number one term you will find associated with this
is search engine optimisation. You will find endless
sources on the Internet telling you to optimise this
and optimise that but what does it all mean?
Search engine optimisation simply means making
your website as friendly to search engines as
possible. Search engines such as Google, Yahoo
and MSN provide your business with the ability to
reach a huge amount of customer's, they are by far
the most successful method to boost sales for your
business. If your website is nicely optimised then
you will have a greater chance of appearing higher
up on the search engines.
Most customers will type in a phrase into the
search engine and view the first couple of websites
that it finds, they will usually be successful in
finding what they were looking for on the first page
of results. Statistics show that customers very
rarely look further than the first page (90% don't
look past the first page) so what good is it if your
website was on page 10? This is where search
engine optimisation comes in, it will give your
business a greater chance of being on that first
golden page in the search engines.
There are many methods that all contribute to a
higher ranking but some are more influential than
others. The first factor is having a well built website.
This is a standard feature that all website design
companies should offer.
The second method is keywords. Keywords are the
words that are associated with your business, the
idea is to include these words in your website so
when a customer types in a phrase in a search
engine, your website is more likely to appear.
Keywords should be chosen carefully to target the
correct market for your business. It's no good
targeting the word "Fruit" if your business sells
website design.
The third factor that contributes to a high search
engine ranking is back links. This simply means a
link from someone else's website to yours. The
more links you have to your website the better.
Search engines view your back links as a sign of
popularity and obviously the more popular you are
the more successful you appear.
One of the best methods for this is to submit your
website to online directories, not only will you get a
back link but you are also likely to get a lot of
customers coming to your website from that link.
Make sure that you select trusted directories and
one's that can relate to your business, there is a
chance that you will get penalised by search
engines if you sign up to link farms (websites that
collect lot's of spam and poor quality links).
Finally, having a website that is constantly updated
also gives you a boost in terms of search engines
as they like to see fresh content. This is also likely
to draw customers back to your website as they
know they are likely to see something new. This in
turn will boost the amount of traffic you get to your
website which will also help in gaining a higher
search engine rank.
These are just some of the methods in which you
can improve your website performance, there are
many other factors that contribute to a high search
engine ranking. Most are an on-going process so it
is very beneficial to your business to continually try
to improve your performance as there is always
someone competing against you for that top spot..