Tuesday, 18 November 2014
writers today is - "How do I write a copy that
facilitates conversions?"
More often than not, the success of any web
marketing project often relies on the quality of table
content - and the impact it has on the target
audience.
A classic example is your search rankings which
are often dependent on the traffic volume of your
page, which is in turn dependent on the quality of
your content. By compromising on your content,
you are essentially placing yourself in a never
ending Catch 22 situation.
Here are a few web writing best practices to
consider for positively influencing your conversions
-
· Consider your Web Copy as the Means to an End
The only way you can achieve real results is by
setting realistic goals. Start by setting your
objectives and then finding ways to achieve them.
This process can be taken to a micro level by
setting unique goals for every individual piece and
then finding ways to write the best possible copy to
achieve that objective.
For instance, if you are creating content for a sign-
up form, your copy will have to focus on getting as
many qualified leads as possible to actually fill out
the form or sign up with your website. When writing
for the web, you may be expected to leave out the
"poet" in you and focus on a more strategic or
analytical approach that helps providing information
that your customers need to make the correct
decision.
· Focusing on Optimization vis-à-vis Web Copy
The key to writing effective content for your website
is by considering it as an aid for customers to make
the right decision. While the decision making
process takes place in the minds of the customers,
it is the optimizing of the content that is in the
hands of a content writer. The best way to
contribute to this process is by making sure your
content answers all these questions -'Why, What,
When, Where, Who?'
· Make a General Assumption - No One Wants to do
What you are Asking them to Do
It is not uncommon for us to come across copy that
is either completely generic (Sign up now, Call
NOW, Click here!) or copy that is extremely sales
oriented (Looking for the best ABC in the market,
your wait is finally over!).
However, experience suggests that neither of these
approaches actually contribute to the conversion.
Why? You may ask. The real issue is that neither
one of these approaches actually helps convey any
value nor do they give functional reasons to by your
customer should say "Yes" to your offering.
Writers must stop assuming that their prospects are
simply dying to do whatever the marketer asks of
them. By assuming the exact opposite, you will
essentially force yourself to think longer and harder
about the value your content is conveying and
ways in which you can appeal even to the most
stubborn prospect.
An authority site in my parlance is ANY website
that gets "trust" from it's ideal audience, by virtue of
it's very being.
And trust, as you are about to see... is NOT created
equal online.
For example, while it's obviously done... it's actually
very TOUGH to earn $1000 a week from scratch in
a conventional "this is my business" type of blog.
In other words, setting up a blog where you post
about how smart you are by sharing strategies, or
how much experience you have, or how well you
are doing in A, B or C niche, market or industry.
That sort of trust takes a LONG time to earn.
On the flip side?
Creating an authority site that offers INSTANT value
to your ideal audience, the PUBLIC, and other
professional folks in your niche is dead easy to set
up, earns "instant" trust, and doesn't really require
YOU do much of any selling at all.
A good example of this sort of site?
A local directory that caters to a specific
community, niche, market, industry or geography.
All you need to do to set up THIS sort of authority is
to be the one who was proactive enough to set up
the site. (and then seed it with some content and go
out and promote it to the public)
Or, a Q and A site. Again, you can do this in a niche
or industry... OR, even better, in a given
geographical area instead. (like a real estate or
lifestyle Q and A in a resort city, or a topical Q and
A in a high value niche like credit, finance, or
otherwise)
If you think about it for a minute... these sorts of
sites INHERIT a lot of authority and the
PERCEPTION of expertise, simply because they
exist. As someone who travels a lot, If I'm
searching for information on a specific city and I
find a Q and A or forum on a given topic that has a
fair amount of user engagement, I'm very inclined to
almost subconsciously... and automatically, believe
it's authoritative. I'm also more inclined to click on
the ads, or buy a guide, or solicit the advice of the
professionals or proprietor who runs the
community.
In my own business... I've used authority sites to
create online ASSETS (as they have value) as well
as to use these asset to position MYSELF as an
expert or authority in the niche that I'm targeting.
Then, I'm able to approach the people who WORK in
that niche with online "agency" offers that build off of
the trust they invested in me by owning something
notable in our niche.
Want to sell online services to realtors where YOU
live? Build a real estate directory in your town. Want
to target young single people who need help building
BUZZ for their blog or professional profiles? Or,
maybe you want to help new companies build BUZZ
for their brand where you live?
Create a job board that serves your community -
both the people looking for work, as well as the cool
companies looking to hire the best talent around.
The truth is, you can earn $1000 a week in a
myriad of ways selling services to the folks who
you want to SERVE who use your authority site, or
you can monetize your project through ads,
membership fees, ebook sales, coaching and
consulting offers, or MY favorite approach, selling
higher end coaching and consulting that really
DOES work wonderfully well for folks who need
marketing help in my local community.
The first 2K I ever earned online? It took me 3 days
to finish, and gave me the light bulb moment that
brought my business alive. It wasn't through affiliate
marketing, or ebooks, or gimmicks, gadgets or
gurus. It was by simply building something like
above, and then SELLING that site to someone who
wanted the "authority" that site would earn. (in this
case a small dental Q and A blog that the dentist
who bought it close to a decade ago... still uses to
sell his "expertise" to this very day)
An authority site is NOT a magic bullet. It IS a
competitive advantage though that will allow to not
only LOOK a lot smarter than you may already feel,
but it also offers you a whole lot of instant gravitas,
and marketing flexibility to be able to ADD value to
your audience on day 1.
so it can all work out. In order to achieve this keywords need to have following features:
1. they need to be related to the product or
better to what the potential buyers are looking
for in the product,
2. they have to target a person who already is a
buyer and not someone who just wonders
around,
3. they need to be low competition keywords so
you don't spend ages trying to get listed,
4. they need to have sufficient number of
searches and sufficient traffic to keep things
moving forward for you and keep sales rolling
in,
5. adopt a "gentle " approach to keywords, a rule
of thumb to meet the above criteria,
6. never lean towards extremes, there is a
reason why a keyword has the lowest
competition because no one is searching for
it and therefore no one tries to get listed for it
either.
Google wants you to know how to find keywords for
a web site?
Your main device to do that is Google Keyword Tool.
It is absolutely free, you'll never have to pay a
penny for it and it is probably the most accurate
one. The difference between Google and most paid
keyword tools is interface, additional functions
(calculated form Google provided data) and ability to
store results. I usually us Google along with
something else as I do like to store my results but I
also like to check competition on Google as I find it
more accurate and realistic in terms of being able to
rank high in search results.
Click here [http://www.wealthyaffiliate-join.com/] to
learn more about finding keywords for a web site, keyword tools and useful training.
business. With more and more consumers using their portable Internet-connecting devices
nowadays to shop or see what services they need and would like to quickly acquire, it's imperative to
set up an online presence right away and target the share of the market that prefers to carry out activities online. For this strategy, it's not necessary to start off with a website, which can be a bit pricey; social media platforms can be used
instead, especially because they're free and it's quicker and easier to build a network of connections
using them.
The goal here is to make sure that the business can be found in the same place where the target audience is. However, while social media sites are
very popular and people are known to spend as much as seven hours a day on Facebook, Twitter, Instagram, Tumblr, and others, it always proves to be most advantageous to create a website after setting those up. This official virtual location where
all sorts of business activities can effectively be carried out is a must, for it will serve as the online
store, the marketing hub, the blog, the forum, etc.
The thing about creating a website that allows all these activities to be carried out, though, is that it's
very technical and extremely time-consuming.
New business owners can easily get overwhelmed by the demands of maintaining the site and this is
why Web hosting is highly recommended for them.
Web hosting companies have a team of properly trained people who can take care of website management and make sure that it's free of issues
that can compromise the service the website is expected to deliver.
It's also worth noting that with website hosting, it's easier to ensure a positive experience for users at
all times; Web hosting is dedicated to consistent website performance, even with new installed
programs, features or functionalities to effectively engage site visitors or users. Likewise, with Web hosting, a business can powerfully utilise different types of content to present what the business is all about and the relevance of all its offerings in the
lives of the members of their market.
Another important advantage of Web hosting is that it permits businesses to create large databases for
all the files they use - videos, info graphics, vast collections of product images, articles, and so much
more. There are still so many other advantages that website hosting offers, but all of them just prove
how important it is as a component of a business's online strategy and it would be unwise of new businesses to overlook it as a provision to advance their operations.
What would you do for just $5? Well, there are
plenty of people across the web (and the rest of the
world) who are perfectly willing to do practically
anything for $5. That's thanks to a site known as
Fiverr.
All about Fiverr
Fiverr is an online marketplace that allows people
from across the world to offer tasks and services
(gigs) to potential clients. The site gets its name
from the lowest amount that each user can charge
for gigs to sell, which is $5 USD. This is known as a
"microtransaction" website. Fiverr is the largest in
the world of its kind.
Even though most gigs are priced at $5, their
services generally range between $5 to as much as
$500. The site also allows users to offer Gig Extras
or peripheral features (add-ons) that complement
their main gigs.
All sorts of freelancers and hobbyists use Fiverr to,
well, make money. Some users are even quite
lucrative on the site, thanks to their Fiverr gigs.
Don't be fooled by the low price of gigs on Fiverr
though. Many sellers make a lot of money on Fiverr.
Though, you're probably wondering to yourself, how
do you make money on Fiverr in the first place?
Tips for making money on Fiverr
Anyone can make money from setting up a few
Fiverr gigs. Though, a lot of people find it difficult to
actually keep making money on the site. So, to help
out, here are some tips from Fiverr experts that
may help people like you make money on Fiverr.
1. Provide a unique service or, alternatively, provide
a service that you know others can use. By now,
there are many users on Fiverr doing similar gigs-
don't let that stop you, though. As long as you have
something that people feel comfortable buying, you
have the potential to make money on the site.
2. Find gigs to sell that you can do repetitively. Most
of the Fiverr gigs you complete will be the same
gig. If you can't handle working on the same gig for
different clients, you won't be able to take
advantage of the opportunity.
3. Deliver your Fiverr gigs well ahead or on time.
They say to under promise and over deliver for any
gig, and that rings true for Fiverr gigs. It's important
to be honest about your delivery times on Fiverr, so
your clients will understand how long you may need
to complete the gig. Don't forget to do your best to
provide a quality gig-many of the best Fiverr users
get repeat customers for that reason.
4. Optimize your Fiverr listings. You can't just make
a plan Fiverr listing-take the time to add photos,
videos and a keyword-optimized description to your
Fiverr gigs. Taking time to ensure that your listings
are 'visible' will allow more people to find them and,
well, buy them.
5. Work towards becoming a Level 1 Seller. Fiverr
has seller "levels", each with their own unique set of
perks like the ability to add Gig extras. The most
important thing about these levels however, is that
they place a badge next to your name and gigs
which allows buyers to trust you more. Getting to
level 1 is not difficult. It only requires you to be a
member on Fiverr for at least a month and to
complete 10 orders.
6. See what your competitors on Fiverr are doing.
Take a look at the gigs that are similar to yours that
sell the best. What keywords do they use? What gig
extras do they offer? What kind of gig photo or video
do they have? Use this as inspiration for your own
gigs and to get ideas.
If you always wanted to turn a passion, hobby or
skill into a great side-income, Fiverr is a terrific
place to start. It's free to sign up and to use. Fiverr
does take a 20% cut from all your earnings so it is
something to consider when starting your money
making journey on the microtransaction website.
Sunday, 16 November 2014
. Let's help you break the entire process down into simple, easy-to-follow (and understandable) steps. 1. The purpose of your website The first thing you
need to do is make a list of why you want a website. Do you want a website because you want to share your writings or photos with friends or family? Or do you want to sell your products online? 2. Decide on a domain name When you've determined the purpose of your website then it'll be easy to come up with a suitable domain name (ie. name for the website). Don't fall into the "free" trap - many free web hosting service providers gives you a free website name. But what you don't realize is, your website name will be a derivative of "http://www.serviceprovider.com/ subfolder/.../yourMemberID" . Not exactly the most user-friendly nor professional name now. A common misunderstanding is that you can get a domain name for free. While completely free web hosting services exist, domain name registrations are not free. In order to use "http://www.yourname.com" , you need to pay the .COM Registry registration fee. This fee guarantees that your name will be yours to use for the duration of your registration term. If the .COM version of your desired name is not available, you have the option to get the .NET, .ORG, .BIZ, .US, .INFO or even .CA, .UK, etc. The list goes on and on... Most people usually go for the .NET version if the .COM is not available. It's completely up to you. If your website is about sharing information, then you should consider .INFO. If your website is for your business, then a .BIZ would be good, too. 3. Your needs Will you be expecting a lot of visitors a day? By a lot, we're talking about in the thousands. Do you have a lot of photos or files to share with your visitors? If yes, then ample bandwidth and disk space will be on your shopping list. If you're setting up an online store AND will be accepting credit card information from your customers, then you'll need to consider advanced security options (ie. SSL certificate). For more information on setting up an online store, click here (link to "Free Web Hosting and Ecommerce" article). If this is your first website and you're just experimenting, then your list will be shorter - all you need is a free web hosting plan. A free web hosting plan will offer you the basic necessities to have a website on the Internet without any of the fancy bells and whistles. 4. Find a reputable free web hosting service Once you have an idea of what you need, you need to find a reputable web hosting service. There are many places you can go to find a service provider. You can do a search for "free web hosting companies" on Google, but do keep in mind that just because a company is listed on the first page of Google doesn't mean it's 100% safe and legit. It's always best to shop around or ask people for referrals and references. Basic things to look for in a free web hosting service plan: It allows you to use your own domain name. Again, you don't want a website name that's "http://www.notyourcompany.com/ notyourfolder/.../yourMemberID" There are no forced ad banners It comes with web hosting storage (for beginners, 100MB is more than enough) It comes with bandwidth/data transfer (for beginners, 1000MB is ample) It comes with email services. With your own domain name, you'll want to be able to setup @ yourdomain.com accounts Once you've found the free web hosting service that best suits your needs, then you can go ahead and start designing your new website and enjoy the fun and joy that a website can bring.
Saturday, 15 November 2014
we wouldn't have come across this BEAUTIFUL once-in-a-lift-time Web Builder application Once you
start using this application to build websites
, you will be happy!!! In fact after 100 years your will come to my forum and thank me.
WYSIWYG Web Builder is an all-in-one software solution that can be used to create complete websites. What-You-See-Is-What-You-Get (WYSIWYG) means that all elements of the page will be displayed on the exact same position (fixed layout) as in the designer unlike fluid (dynamic) layouts (generated by traditional HTML editors) where the position of objects depends on the position and size of the objects surrounding it.
WYSIWYG Web Builder generates HTML (Hypertext Markup Language), HTML5 or XHTML tags while
you point and click on desired functions; you can create a web page without learning HTML. Just drag
and drop objects to the page position them 'anywhere' you want and when you're finished publish it to your web server (using the build in
Publish tool). The software gives you full control over the content and layout of your web pages .
• No HTML knowledge needed!
• Drag and drop of the HTML objects: Text, Lines,
Images, Marquees and Tables.
• Site Management. Easily add, edit, clone and
structure your web pages from a single file.
• Customizable menus, toolbars, keyboard
accelerators, dockable windows, tabs, autohide
windows.
• Powerful Form tools with built-in PHP form
processor.
• Password protect your pages with the Login
Tools/User Management.
• Option to add custom HTML for each object
(Before Tag, Inside Tag, After Tag).
• YouTube, Java, Flash, HTML 5 Audio/Video
Quicktime and other Plug-In support.
• Publish your entire web site, a single page or a
group of pages (to local drive or a web/ftp server).
• Easy Photo Gallery creation.
• Image maps
• Rollover images.
• Navigation bar, Slide menu, Mega Menu and many
other navigation tools.
• Ready-to-use Javascripts
• Template support. Already more than 100
templates available!
• Slide Shows
• Support for third-party add-ons, using the
Extension Builder tool.
• Import existing HTML pages!
• Hyperlink Style Sheet, to customize the colors/
formatting of hyperlinks
• CSS3 animations and transitions.
• Built-in Content Management System Tools)
• jQuery UI Widgets: TAbs. Accodrion, Date Picker,
Dialog etc.
• Shapes, TextArt and other drawing components.
• Events and Timers
• Advanced layer possibilities (floating layers, sticky
layers, docking layer, anchored layers etc)
and much more!
http://www.wysiwygwebbuilder.com/download.html
http://bjholder.com/product/templify-wysiwyg-web-
builder-9-template-free/
If you have any question or assistance, please do
contact me now...
Search
Popular Posts
-
Google Hacking - The Basics Maniac Hacking - The Basics • What exactly is Google Hacking? • Google Hacking involves using the Google search ...
-
Bulk SMS is Gradually Turning Out to be the Most Simplest & Easiest Way to Make Money doing a Stressless work while Seeking Admission or...
-
A common worry for site owners is that of duplicate content. This worry can develop over time as your site gets bigger you might begin to fo...
-
543 Hacking / Hacking Exposed 6: Network Security Secrets & Solutions / McClure & Scambray / 161374-3 11 Web Hacking 11-ch11.indd 54...
-
Now you can root your android device without PC, just use framaroot. This app including several exploits named as the heroes of the book ...
-
Hi there. This is my first serious “black hat hacking” post of credit cards hacking. Here will be explained all methods used to hack credit ...
-
A leading question raised by website content writers today is - "How do I write a copy that facilitates conversions?" More often t...
-
Internet is full of opportunities to make money online , and blogging is one of the smartest and rewarding way, to earn money. One big mis-...
-
If you don't mind, you can buy me a beer or send me a gift because if not for my research and study we wouldn't have come across thi...
-
M any business owners who want to market their business online have heard of the tremendous benefits of making use of SEO services ( search ...
Recent Posts
Subscribe Via Email
Subscribe to our newsletter to get the latest updates to your inbox. ;-)
Your email address is safe with us!